FIRE Savings – Store Brand vs. National Brand

Readers that know me know that I spent my entire career across working for MegaCorps, running branded food businesses. My job was leading a team to figure out the best way to get consumers to choose our soup, yogurt, or frozen pizza over our competitors – which include the low priced store brand. Despite having…

Over 75 Years, Consumer Spending Starts At Home

Recently a good ‘friend-in-law’ posted this interesting chart on where Americans spend their money.  The chart is not just for this year, but for the past 75 years (all numbers adjusted for inflation) using a single data source.  Take a look at how amazing this chart (from howmuch.net – a cost information web site.  It really…

Christmas Gift – Festive Framework

We enjoy the whole Christmas season, especially attending events and parties with family and friends.  While those activities are the highlight of the holidays for me, we also exchange gifts as a family on Christmas morning.  The older your kids get (and the older you get) the bigger challenge it becomes to find meaningful presents…

Christmas Shopping By The Numbers

With the holidays upon us, I ran across studies from the American Research Group, US News & World Report, and the National Retail Federation that look at planned Christmas gift spending for 2015.  I was surprised by many of the numbers from the studies and compared it to our own holiday shopping habits at the Fire…