What’s In Your Wallet – Cash?

We went to the Minnesota State Fair about a week ago and enjoyed all of the greasy food, unique exhibits, and saw Stevie Nicks in concert.  Our State Fair, which lasts for 12 days, is the second biggest fair in the United States with attendance of almost 2 million people.  One thing the fair excels…

FIRE Savings – Store Brand vs. National Brand

Readers that know me know that I spent my entire career across working for MegaCorps, running branded food businesses. My job was leading a team to figure out the best way to get consumers to choose our soup, yogurt, or frozen pizza over our competitors – which include the low priced store brand. Despite having…

Over 75 Years, Consumer Spending Starts At Home

Recently a good ‘friend-in-law’ posted this interesting chart on where Americans spend their money.  The chart is not just for this year, but for the past 75 years (all numbers adjusted for inflation) using a single data source.  Take a look at how amazing this chart (from howmuch.net – a cost information web site.  It really…