Vintage Christmas Catalog Countdown

As I do every year, over the last month I’ve used my personal Facebook feed to countdown the days from Thanksgiving to Christmas. I’m sharing the countdown more broadly through this blog post.

2017 Countdown: Vintage Christmas Advertising

2018 Countdown: Christmas Classic Toy Countdown

2019 Countdown: Illustrated Christmas Magazine Covers

This year’s countdown is a trip back in time through the 1970 JCPenney Christmas Catalog. My Dad worked his whole career as a JCP store manager and my brothers and I memorized almost every page.

I hope you see some favorite toys, mod outfits, entertaining gifts, and wonderful memories in these pages from 50 years ago. Note on the cover of the catalog it says that “toys and giftware orders need to be placed by August 28th” … already more than 90 days ago!

All scans are from the amazing christmas.musetechnical.com archive

🎅🏻 27 Days to Christmas – Snoopy & his Peanuts Pals earned a 2-page spread in the 1970 JCP catalog. To adjust for inflation, multiply the prices 7x. No doubt all of these toys & watches would be vintage ‘collectibles’ worth more than that on eBay today.

🏈 26 Days To Christmas – Uniforms for the newly merged NFL + AFL were popular fifty years ago in the JCPenney Christmas Catalog. The Chiefs had beat the Vikings in the Super Bowl the previous season and the Cowboys were on their way to beat the Colts in the January 1971 championship. Did they photograph the same kid in all 26 team uniforms?

⭐️🥃 25 Days to Christmas – Drinking & smoking were a big part of the 1970 holiday season. Lots of sophisticated bar sets, decanters, and lighters – with a full length fencing foil (left) to add to the fun!

🎁 24 Days to Christmas – 1970 fashions from the JCPenney Christmas catalog put Mrs. Roper from ‘Three’s Company’ into context with ‘quilted culottes’ and ‘shimmering caftans’ …

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