About once a year, some dusty old post from this site will “pop” and go viral. My post on private label grocery products from May of 2017 is the latest. Link: National vs Store Brands For some reason, it’s the top read post of 2025, after sitting mostly ignored for the last 8 years. After its 2017 debut (with a few hundred views), it fell … Continue reading Store Brands Revisited
Readers that know me know that I spent my career working for MegaCorps and largely running branded food businesses. My job was leading a team to figure out the best way to get consumers to choose our soup, yogurt, granola bars, or frozen pizza over our competitors – which included the low priced store brand. With TV advertising, cents-off coupons, new flavors, sponsorships, “new & … Continue reading FIRE Savings – Store Brand vs. National Brand Products
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