I spent a fair amount of time trying to decide what color Jeep that I should get last month. I looked online, posted a question in a couple Jeep forums, and talked to friends & family about what they liked best.
I couldn’t initially decide between ‘Granite Grey’, ‘Sarge Green’, or ‘Snazzberry Red’ – the latter of which I finally went for. In the end, grey seemed a little boring and matte Army green seemed too- military for a guy who didn’t serve in the military.
Recently, I ran across another way to think about vehicle color. This surprising analysis of which colors depreciate the least. I was a bit shocked to see yellow, beige, and orange lead the pack …
Overall, the ‘value spread’ between colors is pretty significant. Vehicles in these ‘best’ colors have an over $5K better resale value than average ones and almost $10K higher than the ‘worst’ colors.
The data is from a study done by ISeeCars.com. They include on their web page the same data split out on different types of vehicles (sedan, coupe, minivan, sports car, pick-up, etc), in case you think the results are skewed by body style. Yellow is pretty popular on all types of cars (although not widely available on pick-ups).
Though unique, Jeeps aren’t split out as a separate body style segment, but red is reasonably popular (#4 out of 13 colors) for ‘Sport Utility Vehicles’. Our other ‘fun car’ is a bright red roadster – which is the best choice for ‘Convertibles’. Our everyday sedan & SUV are both staid black, which fall below average among colors for resale.
How Desirable Are Your Cars’ Colors? Have You Ever Factored Resale Into A Vehicle Color Choice?
Image Credit: (c) MrFireStation.com