MegaCorp announced significant layoffs last week .. again. In fact, both of the Fortune 500 companies I worked for have had significant job cuts this year, despite weathering the pandemic pretty well in 2020.
I am years away from the two MegaCorps now, but it is still tough to see colleagues let go after long careers. Combined, the two companies cut nearly 5K employees – many out of their MN headquarters where I worked.
During my career I had a good deal of pride for the companies I worked for and the brands I led. As a marketer, I think that is natural. In fact, I’m sure many said people said about me: “He bleeds [brand] blue, or [brand] red”. I still have a good number of brand hats, coats, or bags I was happy to show off, as I was proud to play a leading role on these big, well-known brands.
Yet, like so many things I once had a personal connection to in my life, that pride has dissipated over the years. When I think of places I’ve lived, schools I went to, and organizations I was a part of, I have to admit that they mean less and less to me as each day passes.
To be honest, I’m not sure if the change is just part of getting older or a function of living a relatively independent lifestyle in retirement. I suppose it is both. I’m sure I’ve lost some of the youthful trust I once had in institutions, especially MegaCorp. And, because I don’t actually need to rely on those institutions anymore, any partisan rooting tendencies go out the window.
For me, this feeling is compounded by the fact that many of the businesses I worked on just aren’t as successful as they once were. One big brand – which I still have a nice golf hat for – went from being the #1 brand in their category to #4. I see so little advertising for the brand anymore, it might be becoming the next RC Cola!
Regardless, I’m golfing later this week and I think I’ll make sure to wear that brand hat on the links. My pride is waning, but it is not completely gone. If anything, what’s left might be bolstered by a good dose of personal nostalgia. After all, even folks that worked at companies like Kodak, Pan Am, and Oldsmobile must still enjoy reminiscing about their own days gone by!
How Attached To Your MegaCorp / Businesses Do You Still Feel?
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