Readers that know me know that I spent my career working for MegaCorps and largely running branded food businesses. My job was leading a team to figure out the best way to get consumers to choose our soup, yogurt, granola bars, or frozen pizza over our competitors – which included the low priced store brand. With TV advertising, cents-off coupons, new flavors, sponsorships, “new & … Continue reading FIRE Savings – Store Brand vs. National Brand Products