I have always loved monthly magazines. Cars, homes, travel, or business – there is something about bright, colorful magazines that fits my ADHD mind. Others can read Dostoyevsky, but give me a Road & Track or Condé Nast Travel and I will be happy.
Or, the Robb Report.
Launched by Robert “Rusty” White 4 decades ago, the Robb Report sells “Luxury Without Compromise”. I discovered the magazine when I was in high school. Before you judge, remember that this was the go-go, early 1980s of ‘Lifestyles of the Rich & Famous’. It was easy for a 16 year-old boy to want a Ferrari and enjoy ‘Champagne Wishes & Caviar Dreams’.
I couldn’t afford to buy the expensive magazine back then, but I would look for it at the grocery store newsstand and page through it in the aisle next to the bakery. It was filled with sports cars, exotic destinations, yachts, and watches. Even ads for private security details.
For some reason, it seemed completely plausible that some day I could live like James Bond some day with my own Lear Jet and private island in the Caribbean.
But, like most of their readers, I never became mega wealthy. Still, I glance at the Robb Report now and then on my iPad Apple+ News subscription and imagine what it would be like to be a 100x millionaire.
While I know that I won’t ever lead the Uber luxury lifestyle they still celebrate, I’m living more comfortably than most and enjoying not working. I know that I’m fortunate enough to be at the high end of any measure of the global standard of living and not needing to to be at the absolute financial pinnacle. I don’t think my 16 year-old self would be too disappointed!
What kind of lifestyle did you dream about when you were a kid?
Image Credit: RobbReport.com